Farewell, LG Mobile: 20 Years Of Doing Phones Differently

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From “Lucky Goldstar” to “Life’s Good” to … Last Gasp. That’s the rough trajectory of LG Mobile: a technology brand that over the past twenty years went from a strong second choice for American dumbphone buyers, to the only game in town if you wanted the hottest messaging phones available, to a case study on how to do Android smartphones differently - for better, and for worse.

Join Michael Fisher for a MrMobile retrospective on LG Mobile. From the LG Chocolate to the LG Wing (and the Pradas, Rumors, Flexes and Optimii in between) we’ll re-live LG’s highs and lows, and try to extract a useful lesson from its 2021 withdrawal from the mobile tech space.


bgsun.info/fire/SOp ...


This video was produced with the aid of a number of LG Mobile phones, a mixture of review samples from LG Electronics and vintage units purchased by MrMobile/Future plc. Neither LG nor any other company furnished compensation, provided editorial input, or received an early preview of this content.

This video features extensive coverage from Michael Fisher’s days reporting at Pocketnow, used with permission. Visit and subscribe at the link below.


Why Did LG Phones Really Die? [MKBHD]:

LG Wing Real World Test [TheUnlockr]:

Pocketnow [BGsun]:

“Samsung Rising” by Geoffrey Cain [Amazon]:

G posts $224 million loss as ‘weak’ selling G5 smartphone drags it down once again [TechCrunch]:

LG finally acknowledges LG G4 ‘boot loop’ problem [TechRadar]:

LG smartphone bootloop issues [Wikipedia]:




This post may contain affiliate links, which afford MrMobile / Future plc a commission if you make a purchase.

Additional information concerning MrMobile’s ethics policy can be found here: mrmobile.tech/ethics


  1. Chustaka
    преди 2 часа

    What other companies should learn from this is: It's a great thing to experiment, but not on your main (or, even worse, ONLY) brand, but on a secondary brand or a specific series, like Xiaomi's Mi Mix.

  2. Just a Regular Guy
    Just a Regular Guy
    преди 14 часа

    .... "He's the hero we deserve but not the one we need right now..... So.... Well hunt him"

  3. Andrew Caver
    Andrew Caver
    преди ден

    I didn't need this and Marques's video on the first day of fall. So many emotions hitting me that I can't even cry, just shrink. I literally feel like I'm caving in on myself. Ugh. I'll never use Sam or App myself, so I hope Moto stays true for a while and Sony hangs in there.

  4. Ayanjit
    преди 2 дни

    In the end, it will be only Samsung and Apple

  5. Lorenzo Mininanni
    Lorenzo Mininanni
    преди 3 дни

    My first Android phone was an LG, i can’t remember the model

  6. Pyrelogic
    преди 3 дни

    LG V10 was truly something else. RIP

  7. DongHyeon KIM
    DongHyeon KIM
    преди 4 дни

    Goodbye LG. :(

  8. Jims
    преди 4 дни

    The Optimus Net dual sim was my first, and aparently, last, smart phone from LG.

  9. Jaybruhh
    преди 5 дни

    *_I actually did pick up a LG Thin Q 2 years ago, and my new Samsung A21 is crap in software and screen display compared to the LG._*

  10. Jaybruhh
    преди 5 дни

    *_Even Tony Stark's smart phone company has come to an end... :C_*

  11. Jaybruhh
    преди 5 дни

    *_LG will always be forever my first and favorite phone. Lots of companies have already stolen the LG technology and have been implementing it into their devices. LG devices have completely revolutionizing the smart form platform, from the Thin-Q series, to the OLED screens..._* *-RIP LG-* Will be missed. Now they are revolutionizing the television platform LOL I actually did pick up a LG Thin Q 2 years ago, and my new Samsung A21 is crap in software and screen display compared to the LG LOL

  12. Ken Park
    Ken Park
    преди 5 дни

    I'm sorry to see LG go. I owned a few good LG phones over the years. Michael failed to mention LG's most significant innovation IMHO - the Prada phone - that was released in early 2007 and ushered in the era of all-touchscreen phone, a year ahead of the iPhone's release.

  13. Unchained 81
    Unchained 81
    преди 7 дни

    I just read an article that LG is working on a foldable phone with different and more durable glass material.

  14. Crazy Artist
    Crazy Artist
    преди 7 дни

    LG t-385 wi-fi has memories of me and my brother... I love it so much

  15. R Sivaprasad
    R Sivaprasad
    преди 9 дни

    Thank for giving life's good for many 🥺😢

  16. Seishinn Fox
    Seishinn Fox
    преди 10 дни

    My first android phone was Optimus Black that I later upgraded to Optimus 4X HD after reselling my Optimus Black. I was about to upgrade my phone to an another LG (G3 I think) but I kept on reading about boot loop problems on their phones that I cancelled that plan and used a dumb phone instead. Now I'm using Xiaomi. My 4X HD still works and I still charge the battery from time to time but I don't use it anymore. Maybe I should buy it a new battery.

  17. Reinz C.
    Reinz C.
    преди 11 дни

    I like this channel very informative and the content creator knows what he’s saying and he gives a lot of facts. Keep it up.

  18. Sulaiman
    преди 11 дни

    "life _not_ good* -arun maini

  19. Isaiah Gray
    Isaiah Gray
    преди 12 дни

    Watching this on an LG v60 Thinq. SUCH a steal at 400 lmao

  20. Darryl Kirby
    Darryl Kirby
    преди 12 дни

    The G2 remains the best phone I have ever owned.

  21. J Fowler
    J Fowler
    преди 12 дни

    Gonna miss my LG phones. Just the V60 in march and it was the last one in stock

  22. Jezreel Derige
    Jezreel Derige
    преди 13 дни

    So sad to hear that LG is ending its phone franchise. My first android phone was LG L80, it's one of the lowest LG android units in 2014 when I started learning about android phones and I am so amazed with its features even if it is just one of the lowest units, that I wanted to stick on using LG phones. well, thanks for the memories LG

  23. Alan Walkman
    Alan Walkman
    преди 15 дни

    LG Mobile: *Implements 100 innovative ideas* Average Consumer: Eww, pass. Apple: "We've released the newest Iphone, but this times. It's 1 inch bigger." Average Consumer: OMFG, SHUT UP AND TAKE MEH MONEH!!!

  24. Marzuq Ahmed
    Marzuq Ahmed
    преди 15 дни

    Nokia had too little experimentation and LG had too much.

  25. PSRTReviews
    преди 15 дни

    Back Then when I was a pre-teen(12 years old) I do want an LG phone, especially LG Wink, but because the phone is too small, so I skip to Nokia Asha 202, the toughest and finest quality feature phone ever, even though LG maybe stop making a phone, their washing machine is tough to beat

  26. spirg
    преди 16 дни

    Had the Env and the Voyager , both really cool phones . Have the Fold on the way 👍🏻 Nice review Michael

  27. Chege Mundia
    Chege Mundia
    преди 16 дни

    Very sad news for LG mobile... we'll miss your innovation! This reminds me of the famous, SANYO.

  28. Chege Mundia
    Chege Mundia
    преди 16 дни

    Mr. Mobile, Kindly please feature BLACKBERRY MOBILE PHONES - what happens to this giant phone?

  29. Lazzy Seal
    Lazzy Seal
    преди 17 дни

    I've noticed some flight sim gear there...

  30. sid viscus
    sid viscus
    преди 17 дни

    Palm, Blackberry, LG.... I'm getting tired of Apple causing the destruction of so many pioneers.

  31. Mike Brown
    Mike Brown
    преди 18 дни

    The LG k51 was a good phone I had to switch to a damn Samsung because I got my LG soaking wet in a rainstorm I couldn't find another😭

  32. Marwood Withnail
    Marwood Withnail
    преди 18 дни

    My g3 was a beast. I still want a wing.

  33. muhammad shahzaib
    muhammad shahzaib
    преди 18 дни

    ironically he was reading the news on LG WINGS.

    преди 18 дни

    For flip Phans?!😂😂 Did anyone catch that?!

  35. weekendpartier
    преди 18 дни

    LG G6 was the best smartphone I ever had... Still have it.

  36. [ deathrodamus ]
    [ deathrodamus ]
    преди 18 дни

    I miss LG phones.

  37. JohnXSX
    преди 19 дни

    It's really sad to see LG phones Go the LG V series always my favorite Android phone

    преди 19 дни

    It's been a few years that I have owned LG phones and I'm very impressed. Anyway I hope LG Mobile is back again

  39. Dj Drogba
    Dj Drogba
    преди 20 дни

    G3 was my fave!

  40. Don Alan
    Don Alan
    преди 20 дни

    I love my LG Wing and will miss the creativity

  41. Devin Smith
    Devin Smith
    преди 20 дни

    I'll never forget getting my first phone from Verizon in 09 when I was about 10 or 11. Back when we were transitioning from buttons to touch screen before Android and ios. I definitely had a budget since ones like the HTC HD2 & LG Env Touch were the price of an iPhone 12 back then, a pretty strict budget. I almost couldn't get any of the touch screens back then so I was about to happily settle for the Env 3 until I saw this Motorola phone in my budget called the Motorola Rival and it turned out to be my first phone. It was a little phone sized like the LG Chocolate but it had the qwerty slide & a SEMI touch screen, you could only touch screen for the number dial pad and the reason was to replace the dial pad with more screen so it had a decent screen for it's time. But back then especially for a 6th grader it was rare to none if anyone had a touch screen let alone a cell phone I'd say about half had and half didn't and I was blessed. I felt soooooo cool in middle school for having that and I showed it off every chance I could😂😂 then of course by 7th & 8th grade some either had an ipod touch 1st-3rd gen, or one of those first Android phones usually an LG Optimus or the first HTC desire. But I just wish I would've chosen LG instead of that Moto so I could've atleast supported them. The only LG I really ever used as my main phone was the Chocolate touch back in 8th grade. Edit: sorry for typing a biography and thanks for reading this far.😝

    преди 20 дни

    Samsung busy copying the worst hardware features of Apple. 🤦🏻‍♂️🤦🏻‍♂️🤦🏻‍♂️

  43. NazArjuna
    преди 21 ден

    I am typing this on a WING

  44. Wayne's Link
    Wayne's Link
    преди 21 ден

    Lg v30, v40, v50, v60 never mentioned

  45. Golgo 13
    Golgo 13
    преди 21 ден

    The stylo 2 was the only large phone that i could hold so comfortably and it lasted me longer 3 yrs. without damage without a case with my clumsy self than any other brand ive had.. i do miss it and take it out of my drawer to mourn it still.. 🤗

  46. Jim71
    преди 21 ден

    LG G6 is still my favorite phone of all time…

  47. ETC Explore The Creation
    ETC Explore The Creation
    преди 21 ден

    I love my LG G5. Still I'm using it.

  48. Leo Soundtrack
    Leo Soundtrack
    преди 22 дни

    The G4 was the most ergonomic phone I have ever held or seen, and I've been looking to replace my G7 for the past few months, as the battery is slowly dying. The V60 would have been perfect, but isn't readily available in the UK, so I must disappointedly seek an alternative brand.

  49. Pisting Dakoh
    Pisting Dakoh
    преди 22 дни

    I used my G6 watching this video

  50. Life Of Vadim
    Life Of Vadim
    преди 22 дни

    It's actually sad. At some point LG was to Samsung like KIA is to Hyundai, but failures like the G4 and crappy marketing killed their mobile division.

  51. ctuan13
    преди 23 дни

    6:40 "Its modular sled slid out from the bottom of the phone like a handgun clip." *magazine But yeah those were so cool! I remember still being fully invested and hopelessly stuck in the Apple ecosystem at the time and those phones were some of the first to really make me tempted to get a taste of what android phones had to offer. Michael, this is yet another excellent video. And as a V60 owner lemme just say, I appreciate you giving the respect and reverence to LG's phone division and their innovation that LG itself seems to have failed to do in the final years.

  52. Reena Kumari
    Reena Kumari
    преди 23 дни

    Best phone

  53. Ram Annepu
    Ram Annepu
    преди 23 дни

    this is like democracy, most people prefer mainstream and boring and rest of us gotta follow it.

  54. Nathan Adam
    Nathan Adam
    преди 23 дни

    Any suggestions for someone that wants to replace their LG V60 ThinQ with something equal to or better then that phone but does want a Samsung?...

  55. kaosine
    преди 24 дни

    That g5 also had a lot of issues lol. I apparently wasn't alone in getting duds from them since I got verizon to replace it multiple times and had the same issues XD

  56. CatalystOfFire
    преди 24 дни

    I would love an episode on the windows mobile platform!! I had a windows 7 LG keyboard flip phone for my first smartphone and I still think it was functionally better than Android.

  57. Blue
    преди 25 дни

    my nexus 5x was my favorite phone out of all the phones ive had aside from my current one, the pixel 4a. After my 5x bootlooped due to stupid LG hardware design, i never bought anything from them again. it sucks because LG genuinely makes cool tech, but the support for their tech is absolutely awful. i still have my 5x. one day i hope to revive it

  58. JGN
    преди 25 дни

    My 1st phone I had was a LG phone and I feel like 90% of my phones are LG phones Rest in peace LG Mobile.⚰⚰⚰

    1. JGN
      преди 22 дни

      PS it's broken

  59. Dr Juvita Aesthetics
    Dr Juvita Aesthetics
    преди 25 дни

    Looking back, it seems that LG was the silent leader as far as innovation in Android was concerned. A lot of folks fondly recall their V series phones and the wonderful DACs that they'd baked in. I think that they should've come out with a more traditional and consistent top of the line series (like the Samsung S series) while pushing the concepts to early adopters. They failed on the sales and marketing as well.

  60. Bảo Quốc
    Bảo Quốc
    преди 26 дни

    If I've ever doubt that a Vietnamese company group had been rejected on buying the LG Mobile division, and they did out of the blue in the moment that the company will keep it alive and kicking one more time🤔

  61. Uridien 1
    Uridien 1
    преди 26 дни

    Every LG phone had some failure. I still took a chance on LG Wing, but they didn't make money off of me on that one, as I got it off eBay... too heavy to be comfortable and gifted to an older nephew.

  62. Josh Toulmin
    Josh Toulmin
    преди 26 дни

    I mean anybody who was anybody in my high school had the LG enV 2.

  63. Jon Slutz
    Jon Slutz
    преди 26 дни

    First your video editing and acting is brilliant. Second RIP my LG Envy. Best phone I ever owned. I used to exclusively buy LG phones after I switched from Apple. They were great until around the V30+ I started to notice just a horrendous level of bloatware and slowdowns overtime. Now I'm Samsung think of switching to the fold or going back to apple. I too am a little burned out over phones and feel Apple is the easy choice.

  64. vmorita
    преди 26 дни

    Looks like the LG is following the same destiny that Toshiba, Sanyo, Sharp and Sony had in 90's and early 2000's. I remember the days when Japanese brands were the big guy in tech sector and then the cheap Korean brands like Samsung and LG came and changed completely the market share. Probably it's better to LG focus on the local market in Korea now just like the Japanese brands are doing... It's becoming hard to compete against the cheap and featured Chinese brands these days. I went to Best Buy and Walmart last week to see some 4k tvs and o got surprised to see tons of Chinese brands variaty, like TCL, Hisense, etc and no Japanese brands some few Korean brands.

  65. Aoi Kemono
    Aoi Kemono
    преди 27 дни

    LG never made compelling flagship phones. And to say LG was the outsider who liked to "buck the trend" really discounts phones from bigger manufacturers like Samsung, Motorola, or even HTC (at the time) who had plenty of weird phones of their own. Samsung literally had a phone attached to a compact camera, and later a mirrorless camera. Even one with a built in projector. LG has always had a good low-end lineup, with cheap plastic flourishes aimed at women, but never anything that wasn't extra gimmicky or heavily compromised in the higher end. The bootloops scared people off. The interface was childish and second only to touchwiz in being gaudy. The screens lacked vibrancy/contrast and were stuck in the stone-age when everyone else moved to OLED. The designs were either very plasticky, very generic, or bulky like some of the V series phones. LG cameras never improved their colors or processing, or sensors for that matter. LG's reputation has largely been feminine sliders/flip phones in the 2000s and functional but cheap smartphones in the 2010s. It's sad to see a competitor go, especially with how stale the market is right now, but LG wasn't doing much to help drive things in a direction I cared much for. Their dual-screen phones are really just a poor-man's attempt at a foldable.

  66. Tuneer Guha
    Tuneer Guha
    преди 27 дни

    this made me cry a little.

  67. Sean & LeeAnne
    Sean & LeeAnne
    преди 27 дни

    Very cool

  68. Leilani Jones
    Leilani Jones
    преди 27 дни

    its like losing my uncle..

  69. Saiko The Sergal
    Saiko The Sergal
    преди 27 дни

    Ah yes, The lg stylo 2, Voyager, That weird curved phone, And now I have an LG G5 Otw to replace my iPhone 7 Plus. Such a good brand, every single phone has never broken, died, or had a fault.

  70. cm0011
    преди 28 дни

    My first phone, the LG Chocolate flip, has a special place in my heart. I still have mine in a drawer somewhere.

  71. G R
    G R
    преди 28 дни

    I bought 2 G2,s I still use my G4 and continue to fix it with ebay spares, have bought Stylo phones for family members and recently bought a G6. Why would i spend 500 to 1500 for a phone when I can spend less than 50 for a hexacore good looking, great performing phone. Will miss new LG phones, but will keep buying them in Ebay.

  72. Weeb Squit
    Weeb Squit
    преди 28 дни

    Dang. I remember bootlooping. That was the reason i dropped out of LG phones since it happened on so many devices. I wish I would've given them another chance. But Xiaomi ended up pulling me away.

  73. DannyStavs1962
    преди 28 дни

    Farewell, LG Mobile. It was fun while it lasted. ;)

  74. J
    преди 28 дни

    The first LG tv phone is my favorite phone of all time

  75. Red Dragon Emperor
    Red Dragon Emperor
    преди 29 дни

    I will keep my K52 forever, Thx LG

  76. Dan Allen
    Dan Allen
    преди 29 дни

    Anecdotally, in the uk in 2008 they sold the lg cookie and this was a lot of people my age first touch screen phone that had a form of multitasking. The phone was a good idea because of the price but it was slow and buggy and really put a lot of young people of lg going forward. No-one i know my age ever brought an lg again and didn't see them as a fully focused mobile creator.

  77. Speedy's Keyboard
    Speedy's Keyboard
    преди 29 дни

    i owned an S4 and iPhone 5s and 6 before getting an LG G6, always had it caseless and was abused to the point the cameras are scratched, I only decided to upgrade to a Note 10 because it decided to not want to read any sim card. I still use it for university, but I miss it. It's lighter, has a better resolution, and an android skin that looks better than whatever samsung is doing. By far the best phone I owned (despite loving the S Pen on my Note)

  78. DominateEye
    преди месец

    One of my favorite phones so far was my G Flex 2. I loved the curved display and the placement of the volume and power buttons, and it's still the only phone I've ever owned that made someone in public stop and ask me about it. Unfortunately, it died a year or two into owning it-- the phone would "turn on" and vibrate but the screen would never come on-- and I could never fix it. It's a shame too, because I had a whole lot of memos on LG's proprietary, non-networked notes app that I can't access anymore. Ah well. Memories.

  79. Cheehee 808
    Cheehee 808
    преди месец

    I remember my first unlocked phone was a LG chocolate way back in high school. That phone was sick

  80. Red Jason
    Red Jason
    преди месец

    When my LG V10 bootlooped for the second time, I vowed to never buy any LG product ever again. I had to suffer so much at my school and work for weeks without a back up phone to check important phone call, email, and messages. What pissed me off most is that their customer service tried blame me for using non LG branded charger. Not sure how using a charger could cause a sould cause software glitch instead of causing hardware problem.

    преди месец

    Lg also made the first dual core phone with Nvidia, now we use octacore but was always innovative

  82. AF_1892
    преди месец

    Ok I have to buy a backup LGV30 or 2 or 3 if I can buy them. AUDIOPHILES this phone blows everything out of the water. Samsung and Iphone cripple you. Do they have the DAC and headphone wired jack? That can push legit DJ headphones. Briefly had a V40 nope dislike. The V30 I started with an Otter Box case because I love it so much. The camera is not great. The tunes are music producer quality. Edit: Loved the LGV20, no case on it, I beat that phone up. Serious abuse. It lived a long time. Now my phones only have cases.

  83. actionbraxton
    преди месец

    I had the Fusiq, Musiq & Rumor. Loved them all.

  84. NALTO
    преди месец

    F it. Im gonna keep using them.

  85. Why Why
    Why Why
    преди месец

    I remember the time when they released LG Chocolate. I was amazed by how fancy it look.

  86. History of Indian Film Music
    History of Indian Film Music
    преди месец

    My first touch screen mobile was LG and it was an eye Catcher. Back in 2009 LG produced very goodlooking Touch screen phones than Apple.

  87. mkphilly
    преди месец

    Loved my LGs for years until I was forced to go Samsung this year

  88. Laura12882
    преди месец

    I went on there website looking to buy a new phone not knowing they got rid of their mobile department. I saw this video I currently own a LG Stylo 4 love this phone I wanted to switch to a wing but since there won't be any new phone's from them I might as well switch to apple.😔

  89. Jack Daniel's
    Jack Daniel's
    преди месец

    Im using lg g8s. This phone is quite impressive. 7h SoT. Beautiful phone,amoled,dual speakers,4k 60fps with ois. IP68 and MLT like V series. S855 everything for just about 300$. If you ask me,this is mucu better option then like A72 or something like that. This phobe is from 2019 but have 4k 60fps. New phobe from 600 don't have that options. It would be nice if you can revieve this phone 😅

  90. SL
    преди месец

    LG Wing was actually a Grave cross ✝️ for LG 😅

  91. Evacody124
    преди месец

    Wish I would have got the LGv10 and LGG6.

  92. mythcantor
    преди месец

    My LG Velvet was so bad that it soured my taste for LG, but from the G6 through G8, my phones has mostly been LG. I would still be on a G8 if it had 5G connectivity. Once I got my Velvet, the experience was so wretched that I called it the phone that got LG out of the phone market. I ended up actually getting a rebate for the phone from LG, despite buying it from T-Mobile, because I found a design flaw in the U.S. version that didn't match advertised specs. That's how bad.

  93. Jonathan Merlo
    Jonathan Merlo
    преди месец

    9:40 🥰 Look at those Kim Kardashian juicy lips. Oh yaaaasss!!!!!

    преди месец

    My favourite phone was lg reliance 2330 CDMA

  95. fractallusion
    преди месец

    I still have fond memories of my LG enV Touch. That keyboard was the best!

    преди месец

    I had an LG V10 and an LG v40 then the last one I had was the V60 Thinq and I absolutely hated how difficult it was

  97. Andrew Powe
    Andrew Powe
    преди месец

    The vx8300 was an absolute beast. Dropped countless times in various environments. I used that for 7 years till my first smartphone (Moto G). But the 2.5mm jack sucked i never got those headphones.

  98. Karlo Galang
    Karlo Galang
    преди месец

    I miss my LG G Flex 2.. such a good phone to hold and use because of its screen and design (minus the hot snapdragon 810)

  99. Michael McGinley
    Michael McGinley
    преди месец

    My favorite was the Stylo 3. I still have mine 😎

  100. Ash Raf
    Ash Raf
    преди месец

    I'm in tears, actual tears. Thank you LG Mobile.

    1. NALTO
      преди месец

      Me too man. Me too.